If you need to promote website in search engine, then the first thing you need to do is conduct activities for its SEO optimization.
List of these activities depends on website capabilities, its features and themes, but must include:
- Setting up correct website structure: section-category-article-goods;
- Installing section or blog with articles;
- Customize mobile version of website;
- Installation of scripts for analytics: Google Search Console, Google Analitycs and others;
- Checking linking between pages, setting internal links;
- Removal all “broken” links;
- Deleting duplicate pages;
- Creation semantic coreof the website;
- Setting up communication with groups in social networks;
- Installation “question-answer” form;
- Setting up robots.txt files, sitemap, page 404 and 301 redirect;
- Optimization url of pages addresses.